About Life Coaching

What is Life Coaching?

A Life Coach calls upon their coaching training and life experience to assist their clients to develop a vision for their life, then formulate practical steps to help them create it.

This sounds like simple process, and it is, but if it were easy you would already be living the life that you wanted to live.

Can a Coach help me?

Firstly a Coach will help you discover what it is you really want - your vision for your life.

By the use of Coaching specific tools, Coaches help clients to clarify their vision.

Your life vision may be to run a multinational corporation, or, may be as simple as doing the job you want to do with the people in your life that make you laugh and bring you joy.

Note it is not your Coaches vision but your vision.

Your Coach does not have the answers - you have the answers! Your Coach has the questions.

Just as a baby in the womb does not need to be conceived, but only to grow and be given birth to, your vision is already alive within you as a part of your values, dreams, desires and life experiences.

All it needs is to be developed and delivered.

At Paradigms Life Coaching Ltd® we believe that everyone's life has a vision and a purpose.

However, if you have dirty glasses you will not be able to see your vision.

Your Coach will help you clean your glasses so you can see what it is you want from your life!

Your Coach will use visioning tools that will help you see your vision clearly, but will also engage you in The Coaching Conversation®.
By engaging with your Coach in The Coaching Conversation® you together discover new and unique possibilities - new paradigms for positive life action.
Participating in The Coaching Conversation® for the first time is a unique and often profound experience for clients.
The focus is solely on you and your wants, desires, needs, dreams and sometimes your disappointments and failures.
At what other time in life does someone devote their whole time and attention on you?
Coaching achieves profound life change however, it is not therapy or counselling and it is important to be aware of the differences.
Coaching is not counselling or therapy, which are excellent interventions for those that require them.
Coaching is not concerned with going over your past, although it acknowledges that past experience can influence current behaviour.
Coaching is not training, consulting or teaching.
Someone under training is being taught by an "expert" who knows more about the given subject than they do. Your Coach recognises that you are the expert on your life.
No-one knows more about your life than you.
Other ways that Coaching differs is that:
  • the Coach has no fixed agenda - it is "client driven" at all times
  • the end result of Coaching is positive action moving you forward.
Coaching is not someone telling you how to live your life.
Only you know how you should live your life. No one knows more about you than you.
You set the agenda and the pace. You are in control at all times. Coaching is a profound tool that will reveal your potential because your potential is what drives the process.
Your Coach is someone who is in your corner at all times, and who believes in you.
Through keen observation, training and experience, and by means of The Coaching Conversation® your Coach will help you reveal your inner potential and then support you as you build on this to create the life you want.
Coach-speak talks about a "designed alliance" between coach and client - however, you could consider your coach a co-driver who sits beside you with the lifemap and destination you have chosen and who then encourages and supports you on your journey toward the life you want to live.
The coaching process begins with your phone call or email where we 'touch base' and answer any questions you may have.
It also gives you the opportunity to state what your expectations are and to outline what you would like to achieve from coaching.
If, following your initial contact, you feel you would like to know more, the next step is to run through a needs assessment.
Needs Assessment
This where we have an informal chat on the phone, where you tell me what would like to achieve.
We may also discuss what has brought you to coaching and gather some background information, such as your age, career, relationship history, etc.
Following the Needs Assessment you will have more of an idea of what coaching is and how coaching works.
It also gives you the opportunity to speak to me and see if you feel comfortable working with me.
If you would like to proceed with coaching, the first session is booked a week or so in advance.
Length Of The Sessions
The coaching sessions last approximately one hour at our offices in Grey Lynn and Three Kings, Auckland.


You will have come to coaching because there is a change you want to make - this forms the coaching agenda.
Your Coach is uniquely qualified to help you move forward from where you are now to where you would like to be, quickly, easily with lots of laughs, and, at your pace.
At the end of each session we agree on 'designed tasks,' similar to homework but fun!
This task is something you agree with your Coach you would like to work on before you next meet.
Sometimes a specific task may be suggested by your Coach from their extensive toolkit, because they feel it will help you achieve a greater level of awareness and enable you to reach your goals more quickly.
The designed tasks are great fun as new windows are opened and new options discovered!
These tools and 'designed tasks' are an integral part of the coaching experience, and are often first thing discussed at the following session.
Examples of 'designed tasks' can be found in our Free Tools section. To go there now, click here.
This is also an important difference from therapy where 'designed tasks' are not usually agreed on at the end of every therapy session.
They are also why coaching has the potential to move you forward in your life so quickly - because you learn by doing and applying the knowledge.
You also have someone to unconditionally support and encourage you as you move forward!
The number of coaching sessions depends on each client and where they would like to go.
Unlike therapy, which can continue for some years, the end goal of coaching is for you to acquire the skills to coach yourself - then your coach is no longer required.
The best Coaches, like the best teachers, do themselves out of a job.
However, a good rule of thumb would be to allow for at least 3 weekly sessions.
The criteria we would use to select a coach would consist of the following:
  • Training and qualification in a recognised coaching model - we use the Strategic Coaching Model®
  • A familiarity with cognitive behavioural theory and Rogerian therapy.
  • A background of interest in personal development, human potential and undertaking regular supervision.
  • Membership of a professional coaching organisation, such as the ICF - the International Coaching Federation
Following a lifetime of interest in developing human potential, Harley M Storey chose to pursue a coaching qualification graduating with A.C.E in Coach Education.
This qualification is based on the Strategic Coaching Model®.
This training also covers the Co-Active Coaching Model®, the GROW Model®, NLP®, cognitive behavioural theory and Rogerian therapy amongst others.

If you would like to know more about how life coaching can help you create the life you would love to be living, contact us for a free initial consultation.

You can also read customer Testimonials here.

About Us

Harley M Storey
Life & Career Coach
Call For A Free Consultation!
09-625 9463