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Paradigms Life Coaching Ltd.

PO Box 78-393
Grey Lynn 1245
Auckland, New Zealand






About Coaching

How Does Life Coaching Work?

A Life Coach calls upon their coaching training and life experience to assist their clients to develop a vision for their life, then formulate practical steps to help them create it.

This sounds like simple process, and it is, but if it were easy you would already be living the life that you wanted to live.

How Does A Coach Help Me?

Firstly a Coach will help you discover what it is you really want, your vision for your life.

Note it is not your coaches vision but Your vision, because ...

Your Coach Does Not Have The Answers!

You have the Answers.

Your Coach has the Questions!

As your Coach I will help you discover your answers to the questions you have about your life.

I will help you get clarity with what you are struggling to see clearly.

And I will help you get unstuck when you want to move forward.

I believe that everyone's life has a vision and a purpose.

But if you are looking through a dirty window you will not be able to see your vision.

As your Coach I will help you clean your window so you can clearly see what you want from your life, and then I'll help you create it!

Your Coach will use visioning tools that will help you see your vision clearly, but will also engage you in The Coaching Conversation®.

By engaging with your Coach in The Coaching Conversation® you discover new and unique possibilities -together you create new paradigms for positive life action.

Participating in The Coaching Conversation® for the first time is a unique and often profound experience for clients.

The focus is solely on you and your wants, desires, needs, dreams and sometimes your disappointments and failures.

Coaching achieves profound life change however, it is not therapy or counselling and it is important to be aware of the differences.

Coaching is not counselling or therapy, which are excellent interventions for those that require them.

Coaching is not concerned with going over your past, although it acknowledges that past experience can influence current behaviour.

Coaching is not training, consulting or teaching.

Someone under training is being taught by an "expert" who knows more about the given subject than they do.

Your Coach recognises that you are the expert on your life.

No-one knows more about your life than you.

Other ways that Coaching differs is that:

  • the Coach has no fixed agenda - it is "client driven" at all times
  • the end result of Coaching is positive action moving you forward.

Coaching is not someone telling you how to live your life.

Only you know how you should live your life.

You set the agenda and the pace. You are in control at all times.

Coaching is a profound tool that will reveal your potential because your
potential is what drives the process.

Your Coach is someone who is in your corner at all times, and who believes in you.

Through keen observation, training and experience, and by means of The Coaching Conversation® your Coach will help you reveal your inner potential and then support you as you build on this to create the life you want.

Coach-speak talks about a "designed alliance" between coach and client - however, you could consider your coach a co-driver who sits beside you with the lifemap and destination you have chosen and who then encourages and supports you on your journey toward the life you want to live!

We begin with a phone call or email where we 'touch base' and answer any questions you may have.

It also gives you the opportunity to state what your expectations are and to outline what you would like to achieve from coaching.

If, following your initial contact, you feel you would like to know more, the next step is to run through a needs assessment.

Needs Assessment

This where we have an informal chat on the phone, where you tell me what would like to achieve.

We may also discuss what has brought you to coaching and gather some background information.

Following your Needs Assessment you will have more of an idea of what coaching is and how coaching works.

It also gives you the opportunity to speak to me and see if you feel comfortable working with me.

If you would like to proceed with coaching, we can book a session.

Length Of The Sessions

Your coaching sessions will last approximately one hour at our offices in Three Kings, Auckland.


You will have come to coaching because there is a change you want to make - this forms the coaching agenda.

Your Coach is uniquely qualified to help you move forward from where you are now to where you would like to be, quickly, easily with lots of laughs, and, at your pace.

At the end of each session we agree on 'designed tasks,' similar to homework but fun!

This task is something you agree with your Coach you would like to work on before you next meet.

Sometimes a specific task may be suggested by your Coach from their extensive toolkit, because they feel it will help you achieve a greater level of awareness and enable you to reach your goals more quickly.

The designed tasks are great fun as new windows are opened and new options explored!

These tools and 'designed tasks' are an integral part of the coaching experience, and are often first thing discussed at the following session.

This is also an important difference from therapy where 'designed tasks' are not usually agreed on at the end of every therapy session.

They are also why coaching has the potential to move you forward in your life so quickly - because you learn by doing and applying the knowledge.

You also have someone to unconditionally support and encourage you as you move forward!

The cost and number of sessions depend on several factors.

It depends on the type of coaching (eg. Zoom, Skype or in person), the scope, what you would like the coaching to cover, the expected number of sessions, etc. I also take into account my clients financial circumstances.

So if you like what you see here, the next best step would be to arrange a free intro' phone call where I can hear what you would like from the process to help you decide if coaching is right for you.

The criteria we would use to select a coach would consist of the following:

  • Training and qualification in a recognised coaching model - we use the Strategic Coaching Model®
  • A familiarity with cognitive behavioural theory and Rogerian therapy.
  • A background of interest in personal development, human potential and undertaking regular supervision.

Following a lifetime of study in developing human potential, Harley M Storey chose to pursue a coaching qualification graduating with A.C.E in Coach Education.

This qualification is based on the Strategic Coaching Model®.

This training also covers the Co-Active Coaching Model®, the GROW Model®, NLP®, cognitive behavioural theory and Rogerian therapy amongst others.

Since my graduation, I have been a practicing Life & Career Coach for over 15 years.

If you would like to know more about how Coaching can help you create the life you would love to be living, contact us for a free initial consultation!

You can also read customer Testimonials here.

Harley M Storey
Life Coach, Managing Director